Written by Eric Watkinson, Customer Relations Manager.

By writing a clear and concise product description, a supplier can greatly increase their chances for a buyer to contact them, and ask for a price quote on their product.  

 

Too often a supplier can be faced with the difficult choice of, running a small business, or posting products on the internet.  With a limited amount of available time on hand, suppliers may often feel as though they are in a rush when posting their product information, and as a result, their product description may suffer somewhat.  However, writing a product description need not be an arduous task, if the writer is willing to keep the below guidelines in mind. 

 

• Features

Example: Stainless steel construction to resist corrosion and discoloring, heavy duty rollers with roller bearings for extra long life, holds up to 125 lbs, fully assembled for easy installation, and no power source required.

 

• Functions

Example: An under the counter trash can trolley suitable for use in restaurants, hotels, hospitals, and designer homes.

 

• Benefits

Example: Eliminates the need for use to bend and stoop when removing trash can receptacle from cabinet located below kitchen counter.

 

By including the above information within a product description, the writer can help a potential buyer quickly visualize the product, and understand its purpose.  Below is an example of what a complete product description might look like.

 

• Trash Can Caddy eliminates the need for user to bend and stoop, when removing, and replacing, under the counter trash can receptacles.  Constructed from sturdy stainless steel material to resist corrosion and discoloration, Trash Can Caddy fits in any below counter cabinet with an opening of, 16”x28.” Simply place Trash Can Caddy inside cabinet and position the pedal mechanism outside of cabinet door.  When not in use Trash Can Caddy stays out of the way inside cabinet.  However, when access to trash receptacle is required, simply use foot activated pedal, and Trash Can Caddy will emerge from cabinet, guided along by its heavy duty rollers, which are capable of supporting up to 125 lbs.  Simply remove your foot from the pedal, and Trash Can Caddy returns to its normal position, within the cabinet.  Trash Can Caddy is suitable for use in restaurants, hotels, hospitals, and even the home.  Trash Can Caddy is essential for reducing work place injuries.  Please feel free to contact for more information.

Your product description doesn’t necessarily need to be this lengthy, but is should help the potential buyer understand the features, functions, and benefits of your product.

 

 

Want more information on product descriptions and selling secrets? Go to Alibaba.com's Seller Channel.