Written by Eric Watkinson, Customer Relations Manager

 

By publishing a Company Profile on Alibaba.com, a member can greatly increase their chances of appearing within a search for suppliers on Alibaba.com, and they will also have a much better chance of appearing within a search conducted via any of the major internet search engines. 

 

Very often new members to Alibaba.com fail to realize the importance of publishing their Company Profile on Alibaba.com.  As a result, many members maybe potentially losing out on key benefits of internet commerce (due to the fact that, under these conditions their membership is not completely visible to other users on the internet).

 

When creating (or modifying) a Company Profile, a member may want to take special care when entering information into the field titled, “Detailed Company Introduction.”  The information entered into this field will be displayed as the member’s “About Us” statement on Alibaba.com, and may be potentially visible to everyone else who is using the internet. 

 

Also, the About Us statement can be a real deal breaker for potential clients, who are considering doing business with a new member of Alibaba.com.  A poorly written About Us statement may send the wrong message, and give the impression that the member in question is amateurish, unprofessional, or worse, dishonest.  Care should also be taken to not write an About Us statement that is too grandiose, or overstated.  A reader should be able to quickly, and accurately, visualize your company, and its services, based upon the information you provide within your Detailed Company Introduction. 

 

Below are two examples of About Us statements that I’ve recently come across on Alibaba.com.  In the first example, very little thought appears to have been given regarding the types of ideas, or opinions, the reader may form while reading this information.  The second example, while not perfect, appears to paint a much clearer picture of the business in question, and should help a potential client make the right decision.  (The names have been changed to protect the innocent.)

 

• I’m a retired person living in the Sacramento area. Due to the recent downturn in the economy, my wife and I are seeking to supplement our fixed income by selling custom made dog kennels, and related products, on the internet.  My wife and I are both avid animal lovers, and willing to invest a great deal of time, and effort, into this endeavor.

• Founded in 2007, Cage Co Inc is a small business located in the Sacramento, California area, specializing in the design and manufacture of custom dog kennels.  Our products are constructed from 100% safe non-toxic materials.  Our clientele include specialty breeders and dog lovers from all over the world.  We also cater to the dog-show industry, the entertainment industry, and private individuals. No order is too big, or too small.  Please feel free to contact us for further information.

As you can see, the first example contains too much personal history, which may turn off a potential client.  On the other hand, the second example give a quick snap shot of the member business including the year founded, business name, geographic location, product line, and clientele.  By reading an About Us statement similar to the second example, a potential client can quickly determine if there is a possible fit between their business and yours, and thereby remove any doubts about contacting you for a price quote.

 

To create or modify your Company Profile follow the steps outlined below:

 

1.  Login to your membership, and click the My Alibaba icon in the upper right hand corner.

 

2.  On the blue menu bar near top of screen, click the option titled, Company Profile.

 

3.  Enter information into each of the fields with a red asterisk next to it.

 

4.  Click the Submit icon at the bottom of the page.  Your Company Profile should be published within the next 24 hours.