Getting a Handle on China’s Online Shoppers
Posted by Alibaba Team on November 21, 2011
More than 85 percent of Chinese consumers cite price as the main reason they shop online but a merchant’s reputation is the most important factor consumers consider when they choose a website to buy from, according to a survey by U.S. digital marketing company Acquity Group.
The survey, which provided a glimpse of Chinese e-shoppers attitudes, found 45 percent bought something online at least weekly, and 44 percent did so between once and three times a month. Acquity Group polled more than 1,000 consumers in 150 cities. (Download the survey results here.)
Consumers continue to depend heavily on services run by Alibaba Group, China’s largest e-commerce company, when shopping on the Web. More than 40 percent of online shoppers said they discovered e-tailers through Alibaba’s Taobao, the country’s largest B2C and C2C website.
More about buying attitudes in China
That compared with 27.5 percent who said they discovered retailers through web advertising; 18 percent who relied upon recommendations from friends; and 7.8 percent who used search giant Baidu to find merchants.
Nearly 70 percent cited online payment service Alipay, also owned by Alibaba Group, as their preferred e-payment method.
The paradox of the Chinese consumer
Nearly two out of three consumers are concerned about customer service and getting stuck with fake goods when shopping on the web, which helps explain why merchant reputation is important to online shoppers. Those surveyed also said product quality and price were important determinants in where they shop online.
16 comments
A big thank you for your blog post. Really thank you! Really Great.
Very nice tips…
Hey There. I found your blog using msn. This is a very well written article. I will make sure to bookmark it and come back to read more of your useful information. Thanks for the post. I’ll certainly comeback.
I went over this blog and conceive you have a lot of superb info. Saved to my bookmarks
.
I like what you guys are up too. Such clever work and reporting! Keep up the excellent works guys I’ve incorporated you guys to my blogroll. I think it’ll improve the value of my website
.
Just wanna admit that this is very helpful , Thanks for taking your time to write this.
I like this website very much so much superb information.
Hi im so happy I found your blog, I seriously located you by mistake, although I was looking Yahoo for something else, At Any Price I am here now and would just like to say thank you for a wonderful weblog posting along with a all spherical intriguing blog (I also adore the theme/design), I dont have time to go through it all on the correct now but I have bookmarked it and good data, this actually useful for me. Theres absolutely nothing to argue about.
Cool blog!
Thank you for your great post! It has been very helpful. I hope that you will continue sharing your knowledge with us.
The information on this site is valuable.
Great blog post.
Helpful information. I bookmarked it.
Having read this I thought it was rather enlightening. I appreciate you spending some time and energy to put this article together. I once again find myself spending a significant amount of time both reading and commenting. But so what, it was still worthwhile!
Enjoyed reading this. Very good stuff. Thank you!
This is usually a cool and wonderful read. The blog is written in a way it is so easily readable and understand. I AM a lover of your blog. Many thanks for sharing this information.